MEN, MEDIA & SOCIETY
"The negative portrayal of men has a detrimental effect in Society"
Overwhelmingly, the portrayal of men and male identity in contemporary western societies is mostly negative. Men today are extensively demonised, marginalised and objectified, in a way reminiscent of the portrayal of women throughout much of history.
Continuous negative depiction of men in the media, along with the feminisation of men and loss of fatherhood in society, has caused confusion and frustration in our younger generation of both males and females, as they do not have specific male role models and are less able to define their own role in society. This makes them more likely to suffer from mental illnesses that can be directly related back to this lack of a father figure. (Reference: Psychology Today)
Advertisers now portray men the way they portrayed women in the 1950s: as either dumb or pretty
“Modern men: brainless, buffed bimbos, they can’t put up a shelf to save their lives, they’re too thick to even do the laundry or look after the kids, but – oi, oi! – they don’t half look good in budgie-smugglers! Come on, boys, get yer pecs out for the girls!”
This repellent mindset might sound like the bastard child of a 1990s hen party from hell, but, if a new report from Mintel is to be believed, this is exactly how contemporary consumer “hunkvertising” depicts men – and, tragically, some us are even starting to believe it.